Google Ads
For several years, I have followed with interest developments in techniques for SEO, SEM and tools from Google to promote your business online.
My first Google AdWords campaign dates back to 2010.
What does my work involve?
I provide consultancy and promote your business online with Google Ads.
Based on your needs and specifications, I will prepare an initial analysis of your main competitors, the keywords used and the optimal budget for the chosen strategy.
The initial analysis uses these tools:
- Google Keyword Planner;
- Think With Google Research;
- Google Trends;
- Semrush.
I will then launch a new promotional campaign and manage it to optimise results according to the visibility budget.
Data generated by the Google Ads campaign and Google Search Console will be analysed using Google Analytics to help you understand the performance of the paid campaign and the sources of traffic:
- SEM (pay-per-click campaigns);
- SEO (organic visits);
- Social (social media channels);
- Referral (links on other websites or blogs pointing to your site).
Campaign performance reports and Google billing documents are also provided every month.
What is Google Ads?
Google Ads, previously known as Google AdWords and Google AdWords Express, is an online advertising solution used by businesses to promote their products and services on Google Search, YouTube and other websites.
Google Ads also allows advertisers to choose specific goals for their ads, such as generating phone calls or website visits.
With a Google Ads account, advertisers can customise their budget and targeting, as well as start and stop their ads at any time.
Be found by customers when they search for businesses like yours on Google.
You only pay for results, such as clicks to your website or calls to your business.
Get noticed when someone searches for what you offer
People search Google for what to do, where to go and what to buy. Your ad can appear on Google at the very moment someone searches for a product or service like yours.
An ad at the right moment can turn users into customers, whether they are on a desktop computer or a mobile device.
INCREASE WEBSITE VISITS
Increase online sales, bookings and mailing list sign-ups with online ads that direct users to your website.
RECEIVE MORE PHONE CALLS
Increase customer calls with ads that include your phone number and a click-to-call button.
INCREASE STORE VISITS
Attract more customers to your store with business ads that help users discover where your company is located.
Set a budget that suits your business
Google Ads works with virtually any advertising budget. Set a monthly budget limit and never exceed it. You can also pause or adjust spending at any time.