· Corporate Photography
Corporate Photography and Advertising Campaigns: Selected Commercial Projects
In today’s market, a business or brand’s visual identity is its first means of communicating trust and value. For more than ten years, I have worked with businesses, communication studios, luxury hospitality venues and fashion brands to create commercial images that combine the sensitivity of documentary reportage with the technical precision of advertising photography.
This overview presents selected corporate and commercial photography projects also documented on my official profile commercial archive (marcobizzotto.com/fotografia-aziendale/), reflecting ongoing collaborations in Veneto and across Italy.
1. Fashion, Hosiery and Advertising Campaigns: Sarah Borghi
The collaboration with the long-established women’s hosiery brand Sarah Borghi has involved advertising shoots for both Spring/Summer collections and Autumn/Winter campaigns. These shoots focus on conveying yarn textures, natural light, directing models and harmonious colour, providing the marketing team with material ready for printed catalogues, B2B lookbooks, packaging and social media campaigns.
Sarah Borghi Advertising Campaign — Autumn/Winter Collection
2. Luxury Hospitality, Spas & Resorts: the Dolomites and Lake Garda
In tourism and wellbeing, photography must convey the sensory experience of a stay. In the shoots created for Wellness Hotel Dolomia (in Val di Fassa) and Sunset Residence (on Lake Garda), the camera documented the designed interiors, wellness areas, spa rituals and connection with the surrounding landscape, highlighting the atmosphere that welcomes guests.
Interiors and wellness area for Hotel Dolomia
3. Boating, Lifestyle and Place: Fandango Tour in the Venetian Lagoon
Cruising Venice’s canals aboard vintage wooden boats: the photography for Fandango Tour captures the excellence of bespoke tourism, the sunset light on the water and the handcrafted details of classic motorboats.
Vintage boating in the Venetian Lagoon with Fandango Tour
4. Major Corporate and Institutional Events and Masterclasses
Covering prestigious events requires punctuality and discretion: from the Premio Campiello in Venice to fine jewellery events for FOPE (Ground Control), masterclasses for sommeliers and beer professionals with Birra Ingross (Beer Ambassador) and industrial celebrations marking the 60th anniversary of S.A.E. Srl.
My Working Process for Businesses
- Strategic Briefing: defining communication goals and destination channels (website, social media, print, B2B brochures).
- Production Planning: site visits, location selection, ideal lighting times and coordination with the company team.
- Post-production and Fast Delivery: careful selection and professional colour grading, with an early delivery option for press releases.
If you would like to enhance your company’s communications or plan an advertising campaign, you can contact me directly at the studio in Bassano del Grappa or send an enquiry for a personalised quote.